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‘Publish your Photography Book’ by Darius D. Himes & Mary Virginia Swanson and general notes on getting my own photo book published

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I recently finished the excellent ‘Publish your Photography Book‘ by Darius D. Himes and the irrepressible Mary V. Swanson, who I have had the absolute pleasure to meet on 2 occasions and is one of the true characters of the photography world.  You can see her authentic energy and passion for the photography book interwoven into the fabric of this excellent book.

While some in the industry give downbeat accounts of the state of the photo book publishing world, from the outset ‘Publish your Photography Book’ is positive and charts in great detail the structural changes that the photo book publishing (and indeed the publishing industry as a whole) has undergone in the last two decades – especially with the onset of PoD (Print on Demand) technologies.

From the very first sentence there is a sense of optimism and a belief that the dynamic nature of the industry will lead ultimately to a healthier and re-vitalised landscape in coming years:

Talk to anyone who has been involved in the photography world over the last ten to fifteen years and they will affirm that the photography book market has exploded…Never before has there been such widespread interest in the printed image.’

In consideration of the question:  ‘Will books fade?’  The book states:

‘The short answer is no, not a chance… Books are conveyors of ideas, mementos of civilisation & harbingers of change…’

The book is highly informative as well and a must-read for those seeking to publish their own photography books.  It opens up and explains the inner-workings of the photo book publishing industry and process required to attain that goal.  From encouraging the photographer to ask themselves the tough questions required before beginning the process and breaking down what makes a successful photo book and what doesn’t – to the in’s and out’s of the submission process and inner-workings of a publishing house – right through to the design and production process and the specifics of a successful marketing strategy for the book itself.

It also includes very useful testimonials from a wide range of well-placed people in the industry – from the likes of Robert Morton, Michelle Dunn Marsh, Denise Wolff and Rixon Reed to photographers themselves like Alec Soth and an in-depth interview with Alex Webb and Rebecca Norris Webb on a rare collaboration between photographers on their book ‘Violet Isle’.

The book has certainly helped me to chart a course for my own work and to start to clearly see how I could take either of my long-term projects forward.  I have been in touch with a few publishers who have shown initial interest.  The main obstacle at the moment is finding an audience for the very niche subject matter of my current work. I’ll give an example in the form of a convo I was recently having from one very helpful and interested publisher who I met last year at Paris Photo in LA:

Hi George,
So nice to hear from you.  Hope you are doing well.  I love your photos.  If you are interested in submitting a book proposal that would be great….My concern here is where is the market for the book?  As you must be aware book sales have been tough in recent years.  Are you represented by major galleries, do you have exhibitions lined up? 
If you can help us identify the market for a book that would be a very big help.
Let me know your thoughts.
Best

I have only recently began presenting myself to the outside world as a book and gallery photog and need to find a voice and audience within that world.  That will take time.  More importantly, I have to engage a local audience in South Africa – with which my work is more relevant firstly, before being able to engage with the international market more fully.

‘Publishing your Photography Book’ has helped a great deal in understanding the goals I have to set myself if realising my long-term projects as photo books is to be realised.  While in NYC, I am mostly looking to engage with contacts – both old and new – to find interested magazines and editorial space (both published and online) for them and to begin conversations with as many publishers, consultants and galleries as possible with a view to engaging them in the long-run if I succeed in building an audience for the work.

I cannot re-iterate more the basic given that completing a long-term photo project is only the beginning of a very long process that requires just as much energy and passion as constructing and putting together the images themselves.  ‘Publish your Photography Book’ is a great and essential resource for anyone setting out on that long journey themselves.

 

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